As computing becomes increasingly ubiquitous and social in nature, it is essential to learn how to control a positive and professional online identity. This presentation examines how online identity or personal online branding can be created and maintained, how it can be used in an academic sense, and the dangers of not establishing and protecting this brand.
Because the topic of online identity is closely tied to social media, the academic uses of Twitter and Facebook will be explored with particular emphasis on how these medium can be used to help control the online footprint. Other areas of focus in this regard include Google Profiles, professional blogging platforms, and digital curriculum vitae/resumes.
There is a need for a presentation regarding the focus of online identity; many are still largely unaware of the seeming omnipotence of the Internet and how it can affect areas such as professionalism, marketability, credibility, etc. There is great potential in harnessing this force and this presentation intends to explain to those in attendance how to do so.
Name: John Mikulski
Position: Middle School English Teacher, Adjunct Professor
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